2/16/2007

Student Conference Sponsored by the Advertising Federation of Greater Baton Rouge

On Saturday, April 21, the Advertising Federation of Greater Baton Rouge will host a career-building Student Conference for advertising, marketing, design and communications students in Louisiana. During the day long Conference, college seniors will learn interview and resume tips, attend workshops covering copy writing, PR, Account Services, etc., and participate in portfolio reviews.

There will be an opening reception on the evening of Friday, April 20 at a local Baton Rouge advertising agency.


More info:
Registration fee - $10
Questions –
ambergoodwin@cox.net or (225) 302-5857 or (228) 596-9830.

2/15/2007

Communication Seminar/Networking Opportunity

PRAL and BRSMEI Seminar and Luncheon

Thursday, Feb 22, 2007
8:30 AM - 1:30 PM
Marriott on Corporate Blvd.

The Public Relations Association of Louisiana, the Baton Rouge chapter of Sales & Marketing Executives International, and PRSA are co-hosting a Feb. 22 seminar and luncheon featuring two communication experts detailing how the Internet provides a powerful forum for the public to share thoughts and opinions on a local, national, and worldwide scale.

Richard Nacht, CEO and founder of Blogging Systems, the leader in the rapidly growing area of corporate blogging. He developed a real estate blog platform that produces a low-cost, high results tool for effective real estate Internet marketing, including communication and collaboration, competitive marketing, sales, and customer relations. He was a New Jersey Governor's Cup for Entrepreneurial Excellence finalist and was a member of the Inc. 500 list of America's Fastest Growing Private Companies in 2003. He also is co-author of Realty Blogging: Build Your Brand and Outsmart Your Competition, published by McGraw-Hill. He has a law degree from New York Law School, an MBA from New York University and is a current doctoral candidate at the International School for Management in Paris, France.

Paul Chaney, Blogging Systems' vice president for marketing, spoke to the Baton Rouge SMEI chapter last year and was so electrifying with his internet communications knowledge that chapter members requested his return. He has been a business blog consultant for the past three years and is widely known and respected in that field. He explains how blogs can be used as a tool for marketing communications and has worked with clients assisting them in deploying a blog marketing strategy. He is the other co-author of Realty Blogging: Build Your Brand and Outsmart Your Competition. He has written a monthly feature for Practical Ecommerce magazine on the use of blogs and has led blog workshops and seminars, including the first ever such seminar in Asia, held in Singapore in September 2005. He writes a blog for Allbusiness.com called "Strategic Business Blogging," where he provides practical information on how to use blogs as a marketing tool. He has also blogged professionally for Weblogs Inc, the world's largest blog network.Both will detail how blogs, the popular term for "web logs," along with other forms of social media such as "MySpace.com" and "Youtube.com," have empowered consumers to heavily impact the effect of branding and marketing messages.

The February 22 workshop is designed to help public relations and sales and marketing professionals (1) understand the impact social media is having, (2) adapt to change, and (3) learn the tools necessary to connect with target individuals. The workshop will define current trends, outline five forms of social media marketing, and provide practical strategies for engaging consumer publics.Members of the Baton Rouge Area Chamber also will attend the seminar, which substitutes for the regular PRAL February monthly meeting.

The student cost, which includes lunch, is $20. The event will be held at the Marriott on Corporate from 8:30 a.m. until 1:30 p.m. Reservations can made on PRALs Web site,
www.pralbr.org.

You can also contact Jene Burgess by e-mail at jene.burgess@louisianalottery.com or by phone at 225-297-2083.

Contact Info:
Jene Burgess
jene.burgess@louisianalottery.com
225-297-2083

Registration Info:
Student Fee: $20
Register Online: index.cfm?md=form&tmp=home&cfmid=264

2/06/2007

National Assembly: Schedule of Events

More information for those interested in the 2007 National Assembly:

Friday, March 23, 2007 - Special Session, 2:30 - 4:00pm
Don't miss this opportunity to find out the behind-the-scenes for the Nashville music industry, television publicity and national media relations. It's not all about the red carpet and parties when you're promoting talent and media companies. Learn how they work with media and marketing to ensure that their shows and talent get the exposure needed to sell records and garner ratings. Lisa Chader, Vice President of Corporate Communications for CMT (Country Music Television) who has also worked for Comedy Central and Turner Broadcasting. Jason Owen, Senior Vice President of Media, Artist Relations and Creative Services for its Mercury, MCA Nashville and DreamWorks Nashville labels representing such talent as Shania Twain, Reba McEntire, Sugarland and Trisha Yearwood. Gary McCormick, APR, Fellow PRSA, Vice President of Public Relations for DIY Network and Fine Living TV Network, sister networks to HGTV and Food Network in the Scripps Networks.

Sunday, March 25 - Keynote Presentation – Demystifying Leadership
If you are interested in taking on a leadership role within PRSSA but just don't know where to start, you are not alone. Whether in your Chapter or on the National Committee, holding leadership positions within PRSSA helps students prepare for the next exciting phase of their lives – becoming public relations professionals. Listen as three former PRSSA national presidents share their insights on what it takes to make the transition from member, to student leader, to young professional.Gail Liebl, APR, senior communications manager, St. Paul Travelers (PRSSA President 1996-97) Kent Landers, APR, general manager, corporate communications, Delta Air Lines (PRSSA President 1998-99)Cedric L. Bess, director, public relations, Public Relations Society of America (PRSSA President 2000-01)

Whether you are a new member or have held membership for a few years, the National Assembly is sure to offer you new insight. Remember the registration deadline is February 9. You can access the on-line registration at www.prssa.org/assembly.

2/05/2007

Feb. 1 Meeting Minutes

The Public Relations Student Society of America at LSU held its first meeting of the spring semester on Feb. 1. At this meeting, our new professional advisor, Chris Spencer, was the guest speaker. Spencer is the senior communications manager at JPMorgan Chase and gave a look into his day-to-day duties as well as his handling of crises in the corporation.

Those still interested in joining, should bring their membership dues and member information forms to the next PRSSA meeting on Thursday, Feb. 22 at 6 p.m. in the Journalism Building’s Holliday Forum or drop them off in the PRSSA mailbox upstairs in the Journalism Building (additional member information forms are available in the mailbox).

For new members, the cost is $53 to join. Returning members, if have any questions about how much your dues are this semester, please contact our treasurer, Shilpa Brahmbhatt, atsbrahm1@lsu.edu.

Also, anyone interested in going to National Assembly must register at www.prssa.org by Friday, Feb. 9. The cost is $60 to register. If you are interested in going to Assembly or have any questions, please contact us at prssalsu@yahoo.com.

Sports PR Volunteer Opportunity


What: 2007 NCAA Men's Basketball Tournament
When: Thurs., March 15 - Sun., March 18, 2007
Where: New Orleans Arena

Info: Volunteers will assist media relations staff by acting as runners, taking quotes at press conferences and performing various other communications functions.

RSVP: Meghan Legaux
mlegau1@lsu.edu (Please use "NCAA Tourney" as subject of e-mail.)


Useful Links:
NCAA March Madness
New Orleans Arena
Manship School of Mass Communication - PRSSA
Public Relations Student Society of America