12/14/2006

A Member's Perspective

By Kaki Heiligenthal

When I first joined PRSSA this year, I didn’t really know how much to expect out of it, being as I am already a junior. I then learned about the MentorMatch program and thought I would give it a shot. I was paired up with Molly Sanchez, who does all the public relations for St. George’s Catholic Church and School. Upon our first meeting at LSU, she invited Ashley Crooks and me to come to her office and visit. We agreed and once going there, were each given a huge stack of her work--everything from newsletters to brochures to letters to videos. It was extremely comprehensive, and after going over some of it and being told we were welcome to take it home with us, we took a tour of the campus and she described some of the things she does and pointed out some of the things she writes about. When I was in her office, she was showing us the PRSA website when I came across an internship opportunity. Molly helped me edit my resume, and even gave me advice on what to wear and say during the interview. I ended up not taking the internship for various reasons, but I doubt I ever would have heard about it, much less gotten the opportunity to get an interview, if I had not had Molly’s help. Recently, Molly invited Ashley and I to the PRAL/PRSA luncheon at Juban’s. While all PRSSA members are technically invited, I was so glad once I got there to have Molly with me. It can be a little intimidating walking into a room where you don’t know anyone or even know what the meeting procedure is, but with Molly by my side, we went around the room and meet some other professionals. While we were there, Molly gave me the opportunity to introduce myself in front of the room and announce I was looking for a spring internship. After all the announcements were through, I had three people approach me! Representatives from various offices in Baton Rouge came up to me and offered that they were always looking for interns, gave me their cards and told me I could send them my resume. It could not have been easier to get my name out there or find an internship, and was well worth the $16 lunch. At the end of the lunch Molly also offered me an internship and invited Ashley, Codi, and I to come help her layout a new newsletter she’s putting out. Molly has been an incredible resource for me, and I consider the MentorMatch program to be one of the most beneficial activities I’ve participated in thus far at LSU. I would recommend anyone in PRSSA to take advantage of these great professionals and sign up for a mentor next semester. You’ll make at least one contact and get an idea of what it’s like on the job in the PR field you’re interested in.

About Kaki
Number of Semesters in PRSSA: 1
Classification: Junior
Hometown: Austin, Texas

For more info about MentorMatch, or to write your own Perspective, contact prssalsu@yahoo.com.

12/07/2006

PRSSA Members Get an Insider’s Look into Sports PR


BATON ROUGE, La. – Members of The Louisiana State University chapter of the Public Relations Student Society of America not only cheered the Tigers to victory over Tulane at the men’s basketball game in the New Orleans Arena on Saturday, but also learned what really goes on behind the scenes in sports information public relations.

Richie Weaver, assistant director of athletic media relations at Tulane University, served as the group’s guide. He gave PRSSA members a behind-the-scenes tour of the different media posts around the Arena, including the press box and courtside activities. He also spoke with the group about his experience in the field of athletic public relations.

"The world of public relations is a very large one and the field seems to be changing every day,” Weaver said. “I can only speak of my experience, which has been limited to working in the world of college athletics, but I've always been a big believer that the more experience you can get while you're still in school, the better off you're going to be. By coming down on Saturday and getting a small glimpse of what we do as sports public relations personnel, I hope that we were able to help some of the LSU PRSSA students get a better handle of our small niche in the PR
world."

The group received media passes for the game, which granted the students access to the media room, postgame interviews and the opportunity to meet with various media personalities.
PRSSA members met with LSU Men’s Basketball Sports Information Director Kent Lowe, The Voice of the Tigers Jim Hawthorne, The Times-Picayune journalist Jim Kleinpeter, and ABC26 Sports Director Ed Daniels. The speakers provided valuable career advice and answered numerous questions regarding their daily tasks and opportunities.

Eight students took advantage of the opportunity to learn about the field of athletic public relations, including Curtis Akey, Joni Andrews, Stevie Crovetto, Jill Hancock, Eric Hollier, Megan Komendanchik, Meghan Legaux and Jessica Shay. Participating students have also been invited back to New Orleans to participate in other upcoming sporting events.

“I always knew I wanted my career to be behind the scenes of a sports team; I just didn’t know exactly what that was or how to go about finding it.” Shay said. “When I joined PRSSA, it really helped me decide that Public Relations was the career path I wanted to take. Then, when I got the e-mail about the chance to help with the LSU vs. Tulane game, I knew it would be a great experience, and it was! I am so happy I got the opportunity to meet people like Jim Hawthorne and Ed Daniels and to see how the media aspect of sports works. It was definitely a valuable experience and one that I look forward to having again.”

Looking for Writing Experience?


PRAL/PRSA has offered to help students hone their writing skills by submitting original articles for the PRAL newsletter, PRALines.

PRSSA Students may submit an article by January 5, 2007 for inclusion in the quarterly newsletter. Articles should be about PRSSA events, PR related topics or case studies.

For more information, contact Alicia Davidson at the Louisiana Department of Economic Development at adavidson@la.gov or at 225-342-9222.

12/06/2006

PRSSA Social

The PRSSA fall social will be held this Thursday, Dec. 7 at 6 p.m. at Dean-O's Pizza on Highland Road.

For more information, or to RSVP, e-mail Vice President Katie Kelley at prssalsu@yahoo.com.

We hope to see you there!


12/04/2006

2007 National Assembly

The PRSSA 2007 National Assembly will be held in Nashville, Tennessee from March 22 - 25, 2007. The National Assembly is the official voting body of PRSSA – delegates will elect the 2007-08 National Committee. Members also have the opportunity to learn important leadership skills. It's also a great way to exchange ideas with other chapters, meet officers from PRSSA chapters and schools across the country and network with other future professionals.

Official Assembly delegates do not have to pay a registration fee. PRSSA will also cover the cost of your hotel room for three (3) nights (quad room occupancy). Everyone is responsible for making their own flight arrangements, so the earlier you book a flight the cheaper it will be. Assembly registration for all non-delegates is $60. Non-delegates are also responsible for their own hotel cost. Rates are ($144) for single/double/triple/quad room plus taxes per room per night will apply to all reservations.

Deadline: February 5, 2007 – Delegate and non-delegate Assembly registration forms and fees due to PRSSA Headquarters.

More info: prssa.org/assembly. Or e-mail LSU chapter officers at prssalsu@yahoo.com for additional information.

11/20/2006

Volunteer Opportunity in Sports Information PR

Interested in Athletic Public Relations?

Here’s a great opportunity to volunteer, watch the Tigers play and learn more about the wide world of athletic public relations!

Who: PRSSA dues paid members interested in athletic public relations/sports information

What: Men’s basketball – LSU vs. Tulane

When: Saturday, Dec. 2 at 2 p.m.

Where: New Orleans Arena

More info: You’ll get a chance to see how an NCAA event takes place from an insider’s perspective, have access to all media areas and get a first-hand look at what goes in to running an event from an athletic PR standpoint. Anyone interested in making the trip will receive parking passes, credentials to get into the game, pregame meal and access to all post-game interview areas.

Tulane is one of the host institutions for the 2006 NCAA Men’s Basketball Tournament (first and second rounds). The Dec. 2 game in the Arena is Tulane’s dress rehearsal for the Tournament. (The games are scheduled for March 16 and 18). Participating PRSSA members MAY also be eligible to volunteer to work the Regional event in March.

RSVP: E-mail
prssalsu@yahoo.com. Please use “LSU vs. Tulane” in the subject line.

You must RSVP to be eligible to volunteer.

For more information, contact Meghan Legaux at prssalsu@yahoo.com.



11/17/2006

Learn more about PR

Interested in PR? Ever wanted to learn more about the fields of PR, but don't know where to turn?

Check out the PRos in Training blog: http://www.prosintraining.blogspot.com/. It's written by a professor at the University of Oregon and is filled with tips, tools and resources about the ever-changing field of public relations.

11/16/2006

Member Benefits

Becoming a member of the largest Mass Communication organization at LSU has a variety of benefits:

National Conference Students from around the nation convene each fall for four days of professional development, career advancement, resume critiques, networking opportunities, social events and much more. Recent Conference locations include San Francisco, Atlanta, New York, Miami and Chicago. The PRSSA 2006 National Conference will be in Salt Lake City, UT, November 10 - 14.

National Assembly PRSSA chapters send members each spring to the National Assembly where everyone participates in advanced leadership training. One delegate from each chapter votes to elect a new National Committee and votes on any proposed bylaw changes. Recent Assembly locations include Miami Beach, San Diego and New Orleans.

Regional Activities Organized and hosted by PRSSA chapters at various locations across the country, these spring sessions serve as mini-conferences for members. Regional Activities provide a more localized way to meet peers and professionals.

JobCenter is an online database of internship and job contacts available exclusively to members. The site includes job hotlines, directories, Web sites, professional contacts, and an online career manual. Contact our Chapter secretary for your login and password.

Scholarships and Competitions for PRSSA members. Each year PRSSA and its sponsors award nearly $20,000 in scholarships and award competitions to members.

PRestige is our chapter firm, PRestige, is one of the best ways to gain experience and meet other members of PRSSA at LSU. PRestige members gain valuable public relations experience in a hands-on setting. With a diverse client roster which includes the Citizens Corps of Louisiana and the Boys & Girls Club of Greater Baton Rouge, there's something for everyone! For more information, contact PRestige Directors Eric Hollier and Meghan Legaux at prestigelsu@yahoo.com.

PRSSA at LSU Newsletter is our semesterly publication to keep members informed of past, current and future PRSSA events. Written, produced and edited entirely by members, the newsletter is a great way to hone your writing skills and add to your portfolio. For more information or to help create the newsletter, contact PR Director Nicole Marshall at prssalsu@yahoo.com.

PRAL/PRSA Meetings are a great way to network with local professionals and listen to excellent speakers, all while enjoying a delicious lunch. Meetings are held monthly on Tuesdays at Juban's on Perkins at Acadian Thwy. The PRAL/PRSA Holiday Party is on Dec. 5 from 11:30 a.m.-1 p.m.

PRSSA-Talk is the PRSSA mailing list. PRSSA-Talk, engages members in discussions about the PR profession and PRSSA's many programs. To suscribe to PRSSA-Talk, go to www.prssa.org/community/prssa-talk.asp and fill out the form under PRSSA-Talk and click "Join."

FORUM is the PRSSA national newspaper. FORUM is mailed to chapter faculty advisors in September, January and April. FORUM contains Society and industry news, tips about writing, job hunting and other relevant topics. FORUM is a great opportunity to build one's portfolio, all members to submit articles to this publication.

For more information about PRSSA member benefits or to find out how you can join, contact Shilpa Brahambhatt at prssalsu@yahoo.com

Internship Opening for PRSSA Members

Boys & Girls Club of Greater Baton Rouge
Marketing/Communications Internship


The Boys & Girls Club of Greater Baton Rouge, a non-profit organization dedicated to providing after school and summer programs for youth, seeks a communications intern starting in December 2006. The intern will work 20 hours per week.

QUALIFICATIONS: Candidates should be proficient in graphic design programs, including Quark, Illustrator, or InDesign. Candidates should also be skilled at digital photography and use of
Photoshop to crop and correct pictures. Candidates should be self-starters and able to work with little direction.

RESPONSIBILITIES: Primary duties include creating monthly graphic e-mail updates for Board of Directors, all writing and layout for quarterly newsletter, creating monthly Board packets. Other
responsibilities include maintaining media contacts and writing press releases about various Club
events, maintaining media coverage logs, organizing and participating in communications for special events.

EXPERIENCE: Intern will gain a wide variety of experiences in graphic design, internal
communications, special events and media relations fields. The intern will also have the opportunity to build his/her portfolio as he/she will work on several projects from start to finish.

Visit www.brclubs.org for more information.

TO APPLY: Send a resume and ONE graphic design sample by Nov. 15, 2006 to:
Julie Betz
461 Westmoreland Ave.
Baton Rouge, LA 70821
Julie@brclubs.org

Drop off graphic design samples in person, via USPS mail or send PDF file via e-mail to
Julie@brclubs.org.

The Boys & Girls Club is The Positive Place for Kids. The Club’s programming provides Club
members with a safe place to learn and grow, ongoing relationships with caring adults, life-enhancing programs and character development activities, hope and support.
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PRSSA JobCenter

PRSSA JobCenter a Great Resource for Members
November 16, 2006

BATON ROUGE La. -- Being a member of Public Relations Student Society of America has many benefits while in college, but after graduation is what really matters. PRSSA offers a great resource to it's members, JobCenter. JobCenter is a career resource that allows members to search for jobs and internships, post their resume, and use other career resources.

It's a great service many members don't know about. The site has opportunities from many locations with a variety of jobs and internships. Visit JobCenter for more information: http://www.prssa.org/jobcentermembersite/.

Only paid members have access to the account and need to have the chapter password to gain access. Send an e-mail to prssalsu@yahoo.com for the chapter password.

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PRSSA Starts Online Fundraiser

PRSSA Starts Online Fundraiser
November 16, 2006

BATON ROUGE, La. -- The Louisiana State University Chapter of the Public Relations Student Society of America started a new fundraiser this week with CampusFundraiser.com. Members have the opportunity to fill out surveys online and raise money for the organization. Each survey is short and can be done anytime, there are no obligations.

Members can register online and begin filling out surveys shortly after. PRSSA gets paid for every survey filled out. Help raise more money by telling friends and family, it's not limited to PRSSA members. Click on this link to get started:
http://www.campusfundraiser.com/grouphome/registration.asp?e=72769&es=800459&m=-1&ms=-11&r=-1&rs=-11

After registering, members will receive two confirmation e-mails. The first from CampusFundraiser and the second from GlobalTest Market. It's important to use an account that will not filter out these e-mails.

"We wanted to try something different," said Fundraising Chairman, Taylor Erwin. "It seems like in the fall we rush to raise as much money as we can. It was a great opportunity to try this out and see if it works. We hope we have a great response from our members."

For more information or questions about the fundraiser please contact Taylor Erwin at
prssalsu@yahoo.com.


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11/14/2006

MentorMatch Program

PRSSA LAUNCHES MENTORMATCH PROGRAM WITH PRAL & PRSA
November 15, 2006

BATON ROUGE, La. -- The Louisiana State University Chapter of the Public Relations Student Society of America is proud to announce its MentorMatch program. The program pairs PRSSA students with local professionals who provide one-on-one advice and counsel. Mentors will help students with their job or internship search, building their portfolio, resume critiques and learning more about the various fields of public relations.

“The mentors participating in this program represent some of the most experienced professionals in Baton Rouge and New Orleans,” said MentorMatch coordinator, Meghan Legaux. “Sports PR, agency, non-profit, government and healthcare are among the various areas of public relations the mentors represent. I think this will be an excellent learning experience for PRSSA students.”

Students and mentors met for a Meet & Greet session. Students set goals and learned about their mentors’ backgrounds during the informal get-together. The year-long program will culminate with a social at the end of the spring semester.

For more information about MentorMatch or the Public Relations Student Society of America at Louisiana State University, please contact President Kali Kimmell at prssalsu@yahoo.com.


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