Job Description – Corporate Communications Intern
Employer: Baton Rouge General Hospital, Corporate Communications Department
Position: Non-paid (credit only) Internship
Positions Available: 1 for fall, 2 for spring
Location: 8490 Picardy, Suite 300-B (across from the Baton Rouge General Bluebonnet)
Reports to: Scott J. Miller, APR, Corporate Communications Mgr.
Hours: 15 hours per week for fall and spring semesters; 28 hours per week for summer. Flexible scheduling.
Internal Communication:
-Research and write material for internal/employee newsletter. Participate in discussions of story strategies and monthly content.
-Assist with writing and implementation of other employee communication vehicles including broadcast e-mails, screen saver programs, posters, special events, etc.
Media/Public Relations:
-Assist with the development, implementation, dissemination, and evaluation of press releases including personnel announcements, awards and recognition, announcements, business updates, technology advancements, etc. Compile and analyze media clips and report on results.
-Assist with handling of broadcast activities on location including live broadcasts from a facility or recorded interviews with physicians, staff, patients or families.
Marketing Communication:
-Assist with the development, implementation and evaluation of material/programs to support Baton Rouge General’s product lines and services. Write copy; work with creative design staff to develop collateral; assist with photography and video as appropriate.
-Assist with revisions, implementation and review of web content and the proactive evaluation of internal web opportunities.
-Assist with the research, planning, and execution of special events.
-Assist with other general duties of the corporate communications department, as appropriate, to further the goals and objectives of Baton Rouge General.
Send resume and writing samples to:
Scott J. Miller, APR
Manager, Corporate Communications
Baton Rouge General Medical Center
8490 Picardy Avenue, Suite 300 B
Baton Rouge, LA 70809
Phone: 225-237-1609
Scott.miller@brgeneral.org
10/23/2007
Internship Opportunity
Public Relations/Public Affairs Internship
Deadline: Monday, Nov. 19, 2007
The Louisiana Department of Social Services (DSS) is responsible for developing and
providing social services; improving social conditions for the citizens of Louisiana; and rehabilitating persons with disabilities for employment.
Position: Public relations intern.
Pay: Minimum wage.
Job summary: Responsible for a wide range of tasks from computer and technical
work to media monitoring, handling constituent inquiries, and writing news releases,
among other duties. The internship is available for 20 hours per week in the fall, spring, and summer semesters.
Personal traits: Must work harmoniously with other members of the DSS team.
Energetic work ethic; outgoing personality; positive attitude; and 110 percent effort. There is always work to do at DSS, and any intern taking on this position needs to be ready and willing to take on any tasks given.
Skills: Media writing, Associated Press style; use of computer software, including
Microsoft Word, Microsoft Publisher, InDesign, PowerPoint, and others.
Responsibilities: May include design and production of newsletters, brochures, posters, media kits, and other department materials.
• Knowledge of communication strategy, including media campaigns and
communication plans, would be helpful.
• Occasional assistance in planning and implementing news conferences and other
events.
To apply:
Send a resume, cover letter, and three (3) writing samples to Cleo Joffrion Allen, Ph.D., APR, DSS press secretary, by e-mail to Cleo.Allen@dss.state.la.us.
Deadline: Monday, Nov. 19, 2007
The Louisiana Department of Social Services (DSS) is responsible for developing and
providing social services; improving social conditions for the citizens of Louisiana; and rehabilitating persons with disabilities for employment.
Position: Public relations intern.
Pay: Minimum wage.
Job summary: Responsible for a wide range of tasks from computer and technical
work to media monitoring, handling constituent inquiries, and writing news releases,
among other duties. The internship is available for 20 hours per week in the fall, spring, and summer semesters.
Personal traits: Must work harmoniously with other members of the DSS team.
Energetic work ethic; outgoing personality; positive attitude; and 110 percent effort. There is always work to do at DSS, and any intern taking on this position needs to be ready and willing to take on any tasks given.
Skills: Media writing, Associated Press style; use of computer software, including
Microsoft Word, Microsoft Publisher, InDesign, PowerPoint, and others.
Responsibilities: May include design and production of newsletters, brochures, posters, media kits, and other department materials.
• Knowledge of communication strategy, including media campaigns and
communication plans, would be helpful.
• Occasional assistance in planning and implementing news conferences and other
events.
To apply:
Send a resume, cover letter, and three (3) writing samples to Cleo Joffrion Allen, Ph.D., APR, DSS press secretary, by e-mail to Cleo.Allen@dss.state.la.us.
Oct. 16 Meeting Minutes
Reminders:
*Still looking for PRestige members. Meetings are at 5pm on Tuesdays, before PRSSA meetings.
*Anyone who didn't get to participate in MentorMatch will have an opportunity to sign up in the spring.
*Guest Speaker Scott J. Miller is interested in finding an intern for this or next semester. You can contact him at 225-237-1609 or Kaki Heiligenthal Kheili1@lsu.edu 512-627-5254. For an internship description, contact PRSSA President Monique Friloux at mfrilo1@lsu.edu
Guest Speaker: Scott J. Miller
Miller is the corporate communications manager at Baton Rouge General. He got his start in PR from volunteering at a hospital where his dad worked. He worked more specifically with their PR director and realized that he might want to pursue that as his own career. He was unique in the fact that he was exposed to PR at a young age. He feels that strong writing is necessary to succeed in the profession.
He's been in the work force for nine years and graduated with a degree from the University of Louisiana at Lafayette. He worked in the non-profit sector for two and a half years for the Baton Rouge Food Bank. He really appreciated and recommends the experience for young professionals. He says you get your hands onn everything in non-profit. Marketing, board relations, PR committees, etc. He headed the PR committee and through that work he met a woman who offered him a job with Eatel in Gonzales where he worked for four year. He printed newsletters, updated websites, sent letter and notification. He worked for a home health care company for 9 months, which was mostly internal communication and he found it to be boring. He was very interested in PR for a hospital and went to work at Baton Rouge General.
His first week of work was the same week Hurricane Katrina hit, and he had to jump into a crisis communication situation very rapidly. He learned to deal with national media. The Children's Art Project is a campaign that BR General is known for. He said it's a great way to interact with the community and get the name of the hospital in the community. They hold a contest for children to enter and their pictures are included in the BR General publications. Every child who enters receives letters and certificates for participation. Great examples of stewardship. There's also an awards ceremony that helps promote the hopsital as well.
One of the problems the PR team faces is that the children's art program, while great, also makes them look a bit too much like a pediatric hospital. One way they combat this is to make the children's art more subtle. For example, on their website, they use the picture of a flower a child drew as the link to the gift and flower shop at the hospital.
The hospital was recently awarded the Best in Cardiac and Critical Care for Louisiana awards, and he spread this news thru online & print newsletters. He also deals with reporters that specialize specifically in health care. This is both beneficial and challenging, different reporters like different stories and you have to build a relationship with each of them in order to use their work most effectively. Another issue Miller faces at his job is work interaction with insurance companies. One company, Hermana, was unwilling to reimbruse them what they asked, and he's trying to get the patients to pressure Hermana into treating the hospital fairly.
Miller is also APR certified, a certification program public relations practitioners can participate in after being in the workforce for a recommended 4-5 years. It isn't necessary, but it definitely doesn't hurt to have it. He said after receiving the certification, he began to work at more managerial positions. He also said this might have been due to his work experience as well.
Miller said that throughout his work experience he's generally had an average work day: 8am-5:30ish. He said you get more experience in nonprofit because they can't afford to have a lot of specialize employees. He also said that in corporations you have a more specialized job and there's more perks and monetary benefit. You can generally expect some travel, occasional weekends, etc, especially when you get into more managerial rolls.
Our next meeting will be held on Oct. 30. Our speaker will be Dr. Cleo Allen, press secretary for the Louisiana Department of Social Services.
*Still looking for PRestige members. Meetings are at 5pm on Tuesdays, before PRSSA meetings.
*Anyone who didn't get to participate in MentorMatch will have an opportunity to sign up in the spring.
*Guest Speaker Scott J. Miller is interested in finding an intern for this or next semester. You can contact him at 225-237-1609 or Kaki Heiligenthal Kheili1@lsu.edu 512-627-5254. For an internship description, contact PRSSA President Monique Friloux at mfrilo1@lsu.edu
Guest Speaker: Scott J. Miller
Miller is the corporate communications manager at Baton Rouge General. He got his start in PR from volunteering at a hospital where his dad worked. He worked more specifically with their PR director and realized that he might want to pursue that as his own career. He was unique in the fact that he was exposed to PR at a young age. He feels that strong writing is necessary to succeed in the profession.
He's been in the work force for nine years and graduated with a degree from the University of Louisiana at Lafayette. He worked in the non-profit sector for two and a half years for the Baton Rouge Food Bank. He really appreciated and recommends the experience for young professionals. He says you get your hands onn everything in non-profit. Marketing, board relations, PR committees, etc. He headed the PR committee and through that work he met a woman who offered him a job with Eatel in Gonzales where he worked for four year. He printed newsletters, updated websites, sent letter and notification. He worked for a home health care company for 9 months, which was mostly internal communication and he found it to be boring. He was very interested in PR for a hospital and went to work at Baton Rouge General.
His first week of work was the same week Hurricane Katrina hit, and he had to jump into a crisis communication situation very rapidly. He learned to deal with national media. The Children's Art Project is a campaign that BR General is known for. He said it's a great way to interact with the community and get the name of the hospital in the community. They hold a contest for children to enter and their pictures are included in the BR General publications. Every child who enters receives letters and certificates for participation. Great examples of stewardship. There's also an awards ceremony that helps promote the hopsital as well.
One of the problems the PR team faces is that the children's art program, while great, also makes them look a bit too much like a pediatric hospital. One way they combat this is to make the children's art more subtle. For example, on their website, they use the picture of a flower a child drew as the link to the gift and flower shop at the hospital.
The hospital was recently awarded the Best in Cardiac and Critical Care for Louisiana awards, and he spread this news thru online & print newsletters. He also deals with reporters that specialize specifically in health care. This is both beneficial and challenging, different reporters like different stories and you have to build a relationship with each of them in order to use their work most effectively. Another issue Miller faces at his job is work interaction with insurance companies. One company, Hermana, was unwilling to reimbruse them what they asked, and he's trying to get the patients to pressure Hermana into treating the hospital fairly.
Miller is also APR certified, a certification program public relations practitioners can participate in after being in the workforce for a recommended 4-5 years. It isn't necessary, but it definitely doesn't hurt to have it. He said after receiving the certification, he began to work at more managerial positions. He also said this might have been due to his work experience as well.
Miller said that throughout his work experience he's generally had an average work day: 8am-5:30ish. He said you get more experience in nonprofit because they can't afford to have a lot of specialize employees. He also said that in corporations you have a more specialized job and there's more perks and monetary benefit. You can generally expect some travel, occasional weekends, etc, especially when you get into more managerial rolls.
Our next meeting will be held on Oct. 30. Our speaker will be Dr. Cleo Allen, press secretary for the Louisiana Department of Social Services.
10/09/2007
Oct. 2 Meeting
Deveney Communication- Top 5 Boutique Firm based out of New Orleans- presented at the meeting
-flat organization (no title- everyone is equal)
-Great associate (intern) program, www.deveney.com
-Lindsay Glatz & Anna Whitlow, the speakers from Deveney, both started as interns and worked their way up
Boutique PR firms do whatever clients wants
-whole spectrum of clients
-agency PR gives you a lot of various experience
-Deveney associates become part of the team, an intern at Deveney is being an assistant account executive at any other firm.
-go after opportunities you like & projects you'll enjoy
-talk to your supervisors
-Lindsay worked w/ NOLA convention & vistitor's bureau before Katrina & when it hit she was one of a few people back in the city for communication.
- build partnerships!
-if you know where you want to be after graduation, get to know the media in that market
-biggest thing starting out: your credibility & willingness to build good & beneficial relationships
-Anna started as an intern too
-Anna led New Orleans Museum of Art's "Femme, Femme, Femme" exhibition
-bring in tourists/travelers from everywhere
-worked w/ whole city for benefit of NOLA, hospitality industry, etc.
-in hospitality it's all about creating experiences
-coming out of college you, you bring all these new things to the table (some seasoned PR professionals use old tactics)
-we have competitive edge by underestanding blogs, facebook, etc.
-you'll be able to teach clients about networking with facebook, etc.
-stay on top of trends like blogs
-in agency, clients change for various reasons
-when you're competing, make sure it's friendly competition in case it gets back to them
-people want authentic communication not spin
-there's no such thing as a typical day in agency work
-Deveney Communication is very well-connected
-if you come in as a senior, they'll help you find your dream job
-as an intern take all opportunities given to you & be excited
-to apply as a Deveney Communication Summer Scholar visit their website
Our next meeting is being held on Oct. 16. We will welcome Scott Miller, manager of corporate communications at Baton Rouge General Hospital. For those of you who may are interested in healthcare PR, this is the meeting you don't want to miss. Hope to see you there!
-flat organization (no title- everyone is equal)
-Great associate (intern) program, www.deveney.com
-Lindsay Glatz & Anna Whitlow, the speakers from Deveney, both started as interns and worked their way up
Boutique PR firms do whatever clients wants
-whole spectrum of clients
-agency PR gives you a lot of various experience
-Deveney associates become part of the team, an intern at Deveney is being an assistant account executive at any other firm.
-go after opportunities you like & projects you'll enjoy
-talk to your supervisors
-Lindsay worked w/ NOLA convention & vistitor's bureau before Katrina & when it hit she was one of a few people back in the city for communication.
- build partnerships!
-if you know where you want to be after graduation, get to know the media in that market
-biggest thing starting out: your credibility & willingness to build good & beneficial relationships
-Anna started as an intern too
-Anna led New Orleans Museum of Art's "Femme, Femme, Femme" exhibition
-bring in tourists/travelers from everywhere
-worked w/ whole city for benefit of NOLA, hospitality industry, etc.
-in hospitality it's all about creating experiences
-coming out of college you, you bring all these new things to the table (some seasoned PR professionals use old tactics)
-we have competitive edge by underestanding blogs, facebook, etc.
-you'll be able to teach clients about networking with facebook, etc.
-stay on top of trends like blogs
-in agency, clients change for various reasons
-when you're competing, make sure it's friendly competition in case it gets back to them
-people want authentic communication not spin
-there's no such thing as a typical day in agency work
-Deveney Communication is very well-connected
-if you come in as a senior, they'll help you find your dream job
-as an intern take all opportunities given to you & be excited
-to apply as a Deveney Communication Summer Scholar visit their website
Our next meeting is being held on Oct. 16. We will welcome Scott Miller, manager of corporate communications at Baton Rouge General Hospital. For those of you who may are interested in healthcare PR, this is the meeting you don't want to miss. Hope to see you there!
10/08/2007
Sept. 18, 2007 Meeting
Reminders
-National Conference in Philadelphia deadline to register is next Monday!
-If you're interested in entering the PRSSA t-shirt design contest, please submit your design by Oct. 16.
-Wednesday was the last day to sign up for MentorMatch, if you signed up and havne't received an e-mail from Erin Mustain, please contact her at emusta1@lsu.edu.
-Remember your $70 dues are due at the next meeting on Oct. 2. Remember, this does cover you for the whole year. If you need to pay before the next meeting please drop your money off at our mailbox in the Journalism Building on the second floor. You can ask the receptionist if you need help finding it.
-If you're interested in PRestige, the student run PR firm, meetings are at 5pm, right before regular meeting days.
Guest Speaker: Rebecca Strecker, Public Affairs Specialist for the NASA Stennis Space Center
Former PRSSA member and LSU alumna, Rebecca Strecker, gave advice to PRSSA members at Tuesday's meeting. Her main duties include internal commmunications, education media relations, promotion of the StenniSphere, the visitor center at SSC, and history office coordinator. Soon after coming to work at Stennis, she was faced with the loss of the Space Shuttle Columbia. She provided what information they had to the public, astronaut biosheets, mission factsheet to the public, and also held a press conference. After the crises, she aided NASA in publicizing what they were doing to make sure another tragedy wouldn't happen again. She would invite media to engine checks and keep them informed of findings of the investigation.
Strecker said there is no typical day you can expect in Public Relations, but she mainly works with internal communications, handles media inquiries, and writes a weekly newsletter. Strecker suggests finding internships and that nonprofits are a good place to start. She said she was able to do and learn more since nonprofits have a large professional staff.
Strecker, who has a Master of Arts degree in organizational communication from SLU herself, says that having a masters degree is great, but not necessary. She suggests working and getting real world experience while you're earning your masters.
-National Conference in Philadelphia deadline to register is next Monday!
-If you're interested in entering the PRSSA t-shirt design contest, please submit your design by Oct. 16.
-Wednesday was the last day to sign up for MentorMatch, if you signed up and havne't received an e-mail from Erin Mustain, please contact her at emusta1@lsu.edu.
-Remember your $70 dues are due at the next meeting on Oct. 2. Remember, this does cover you for the whole year. If you need to pay before the next meeting please drop your money off at our mailbox in the Journalism Building on the second floor. You can ask the receptionist if you need help finding it.
-If you're interested in PRestige, the student run PR firm, meetings are at 5pm, right before regular meeting days.
Guest Speaker: Rebecca Strecker, Public Affairs Specialist for the NASA Stennis Space Center
Former PRSSA member and LSU alumna, Rebecca Strecker, gave advice to PRSSA members at Tuesday's meeting. Her main duties include internal commmunications, education media relations, promotion of the StenniSphere, the visitor center at SSC, and history office coordinator. Soon after coming to work at Stennis, she was faced with the loss of the Space Shuttle Columbia. She provided what information they had to the public, astronaut biosheets, mission factsheet to the public, and also held a press conference. After the crises, she aided NASA in publicizing what they were doing to make sure another tragedy wouldn't happen again. She would invite media to engine checks and keep them informed of findings of the investigation.
Strecker said there is no typical day you can expect in Public Relations, but she mainly works with internal communications, handles media inquiries, and writes a weekly newsletter. Strecker suggests finding internships and that nonprofits are a good place to start. She said she was able to do and learn more since nonprofits have a large professional staff.
Strecker, who has a Master of Arts degree in organizational communication from SLU herself, says that having a masters degree is great, but not necessary. She suggests working and getting real world experience while you're earning your masters.
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