Communication Seminar/Networking Opportunity

PRAL and BRSMEI Seminar and Luncheon

Thursday, Feb 22, 2007
8:30 AM - 1:30 PM
Marriott on Corporate Blvd.

The Public Relations Association of Louisiana, the Baton Rouge chapter of Sales & Marketing Executives International, and PRSA are co-hosting a Feb. 22 seminar and luncheon featuring two communication experts detailing how the Internet provides a powerful forum for the public to share thoughts and opinions on a local, national, and worldwide scale.

Richard Nacht, CEO and founder of Blogging Systems, the leader in the rapidly growing area of corporate blogging. He developed a real estate blog platform that produces a low-cost, high results tool for effective real estate Internet marketing, including communication and collaboration, competitive marketing, sales, and customer relations. He was a New Jersey Governor's Cup for Entrepreneurial Excellence finalist and was a member of the Inc. 500 list of America's Fastest Growing Private Companies in 2003. He also is co-author of Realty Blogging: Build Your Brand and Outsmart Your Competition, published by McGraw-Hill. He has a law degree from New York Law School, an MBA from New York University and is a current doctoral candidate at the International School for Management in Paris, France.

Paul Chaney, Blogging Systems' vice president for marketing, spoke to the Baton Rouge SMEI chapter last year and was so electrifying with his internet communications knowledge that chapter members requested his return. He has been a business blog consultant for the past three years and is widely known and respected in that field. He explains how blogs can be used as a tool for marketing communications and has worked with clients assisting them in deploying a blog marketing strategy. He is the other co-author of Realty Blogging: Build Your Brand and Outsmart Your Competition. He has written a monthly feature for Practical Ecommerce magazine on the use of blogs and has led blog workshops and seminars, including the first ever such seminar in Asia, held in Singapore in September 2005. He writes a blog for Allbusiness.com called "Strategic Business Blogging," where he provides practical information on how to use blogs as a marketing tool. He has also blogged professionally for Weblogs Inc, the world's largest blog network.Both will detail how blogs, the popular term for "web logs," along with other forms of social media such as "MySpace.com" and "Youtube.com," have empowered consumers to heavily impact the effect of branding and marketing messages.

The February 22 workshop is designed to help public relations and sales and marketing professionals (1) understand the impact social media is having, (2) adapt to change, and (3) learn the tools necessary to connect with target individuals. The workshop will define current trends, outline five forms of social media marketing, and provide practical strategies for engaging consumer publics.Members of the Baton Rouge Area Chamber also will attend the seminar, which substitutes for the regular PRAL February monthly meeting.

The student cost, which includes lunch, is $20. The event will be held at the Marriott on Corporate from 8:30 a.m. until 1:30 p.m. Reservations can made on PRALs Web site, www.pralbr.org.

You can also contact Jene Burgess by e-mail at jene.burgess@louisianalottery.com or by phone at 225-297-2083.

Contact Info:
Jene Burgess
jene.burgess@louisianalottery.com
225-297-2083

Registration Info:
Student Fee: $20
Register Online: index.cfm?md=form&tmp=home&cfmid=264